Larry Jurovich: “What Have I Learnt in Den Bosch…”

Written by: Larry Jurovich


***Larry is an international coaching consultant specializing in coach, player, and program development. He works with National Governing Bodies, Private Organizations and players supporting them in all of these areas. As the Head of Coach Education and Performance Manager for the Lawn Tennis Association he led the restructuring and development of their coach education program and tutor workforce. He also worked very closely with the UK’s top academies supporting their coaches and players on and off the court.  Larry has  served as a member of the ITF Coach Education Task force and worked closely with Tennis Canada in redeveloping and delivering their performance coach education. Larry has vast experience in program development, in addition to consulting the UKs top programs he founded the largest must successful tennis academy in Ireland developing multiple Davis Cup players and National Champions and restructured one of the largest clubs in Canada elevating it to Tennis Canada’s highest rating of junior program. On court Larry has experience with everything from leading the Tennis Canada National Training Centre U10 program in Toronto, to developing players that have won dozens of national championships, to being the personal coach of multiple Davis Cup and tour players. Larry is a dynamic speaker and has presented at International, National, and Regional conferences and workshops in 10 countries on 3 continents. He has worked with organiztions such as the ITF, LTA, Tennis Canada, USPTA, RPT, Tennis Slovenia and more.

Larry is currently on the road with the Chinese team, and will be blogging us on a regular basis.***


The week started off great with Ryanair only finding a way to squeeze an extra 40 euros out of the team (one person’s carry on did not fit in the lunch box size test bin).

After living in the UK for 5 years and playing at Wimbledon, Birmingham and a couple of their other top grass court facilities, I learnt nobody does grass like the British. The courts in the UK are so solid they actually play quite slow now and bounce very true like a hard court.  Holland’s courts were very nice but much faster and some very funny bounces, it was like Wimbledon in the 80’s.

It is clear that if you are 10% worse then your opponent on clay, you will probably get killed 6-2,6-1; but if you are 10% worse on grass, you are in with a fighting chance.

If you could put a percent harder or longer you have to practice to ensure you get to spend your time on the ATP or WTA tour instead of playing ITF events, it is worth it times 1000.  The facilities, the food, the service – so much nicer.

The girl I am coaching made the semi’s of the doubles which will move her very close to top 100.  Along the way she beat two teams comprised of players in the top 70.  In the semi’s they lost to Pennetta and Cibulkova quite handily.  There is a clear distinction between being top 70 and top 25 on the WTA tour!

New Chinese word for the week… Giyo- Common!

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