ACE REPLAY – Seeing is believing


***For Immediate release:

ONourt has interviewed Pierre Lamarche who is introducing a new video system



PL: ACE REPLAY is the product of a lifetime – we wanted to develop a coaching tool which is an unbelievable asset to the development of players. Video replay has been around for decades. When I was a coach at Mississippi State University I was always fascinated by the football coaches who would break down game films of their teams and their opponents to prepare for upcoming games. It made so much sense and I always wanted to use it with tennis.

As a player I would love to see the few television broadcasts of my matches to see my decision making and evaluate my behavior under pressure and in important moments. When I became the Director of Coaching at Tennis Canada and we redid the certification system, the long game was to develop a video system which would support coaching and the evaluation of matches to educate and develop our Canadian coaches. This is a continuation of that dream.

When I came back from Tunisia and restarted All Canadian under the name of “ACE Tennis” in Burlington, one of the objectives was to create such a video system. It took us years but eventually we got into the player management field with the LMS system. In conjunction, we installed a video system which did fill some needs but which was not reliable enough. Dr. Sue Wilson, our sport psychologist was adamant that significant improvements would occur if we could show the player’s their behavior. So we kept working on improving the system.

The idea we came up with was to install cameras on the courts which did not require daily assembly or someone to operate the video. Through our technical advisor, Aly Saad, we installed a permanent high-definition sport camera system at ACE Tennis in Burlington, which provided the stability required without continual set up. The system provided us with instant benefits in being able to film players that we coach without being at the tournaments with them. We could then evaluate the video based on their match objectives, their report to us and discuss the discrepancies between their perception and reality. This is where the saying “Seeing is believing” was born. As we all know players do not always believe the feedback you provide them, but there is no discussing when the replay shows what occurred.

OC: So ACE REPLAY was as simple as installing a permanent high-definition system on your courts?

PL: Yes and no. Yes if you have someone present there to make a copy of your match, training or lesson. But, tennis is played 15 hours plus a day and the cost of having someone there to do 3 or 4 matches per day is not feasible. So with our Chinese partner we created special software that enables players to purchase their replay right after they finish their session. We developed an ATM type machine where you select your court and the length of time of your playing session. You are provided with a cost for your replay, which you pay with your credit card, insert a USB and download your session. You can then go home, download your play to review or share with your coach. You can reuse the USB next time you play.

OC: It sounds so simple

PL: It is, but even better, this is the first part of the project as we continue to develop various software packages to assist the coaches and the players in the evaluation of their performance – software with the option to draw, gather percentages etc.

OC: So this is like the present video systems that coaches use?

PL: Actually most coaches use video system for technical analysis. ACE REPLAY can be used for technical feedback, but it is much more of a tactical, psychological, physical system. The use of strategy, the decision making process under stress, the implementation on important points, the ability to follow tactics, the use of variation are all components which can be evaluated compared to the traditional technical analysis.

OC: What are your plans with ACE REPLAY?

PL: Worldwide distribution for video replay of many sports is our objective. Presently we are testing the system in Munich, Germany in an indoor soccer facility with the 1860 Munich football club. We provide replays of training of all the kids in their various development programs.

We have great partners, Chinese in the hardware, Europeans in the distribution and many good friends as active participating partners. We are testing ACE REPLAY for a few more months before establishing our Proof of Concept exercise for global financing.

OC: How will you sell these systems worldwide?

PL: That is the beauty of our business plan. We will be providing systems free of charge to our partners [coaches or facilities] in return for a four year agreement to share profits of ACE REPLAY sales. In other words if you as a club owner apply to become partners with us, we provide you with a system which you can easily install. Upon installation, customers buy the ACE REPLAY for approximately $20 per hour. The revenue is shared evenly with the partner. So, you as a club owner have no capital expense and start making money with your first sale, while your customers receive a service at a fraction of the price of similar high end systems.

OC: Sounds exciting.

PL: It’s great to be part of such a project, it is the future. Thank you

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