Larry Jurovich: “All Is Possible That You Believe Is So”

Written by: Larry Jurovich


***Larry is an international coaching consultant specializing in coach, player, and program development. He works with National Governing Bodies, Private Organizations and players supporting them in all of these areas. As the Head of Coach Education and Performance Manager for the Lawn Tennis Association he led the restructuring and development of their coach education program and tutor workforce. He also worked very closely with the UK’s top academies supporting their coaches and players on and off the court.  Larry has  served as a member of the ITF Coach Education Task force and worked closely with Tennis Canada in redeveloping and delivering their performance coach education. Larry has vast experience in program development, in addition to consulting the UKs top programs he founded the largest most successful tennis academy in Ireland developing multiple Davis Cup players and National Champions and restructured one of the largest clubs in Canada elevating it to Tennis Canada’s highest rating of junior program. On court Larry has experience with everything from leading the Tennis Canada National Training Centre U10 program in Toronto, to developing players that have won dozens of national championships. He is currently involved with the Davis Cup players from Ireland and a top-ranked junior Scottish girl and is the head of the Chinese women’s WTA team. Larry is a dynamic speaker and has presented at International, National, and Regional conferences and workshops in 10 countries on 3 continents. He has worked with organiztions such as the ITF, LTA, Tennis Canada, USPTA, RPT, Tennis Slovenia and more.***


ONcourt: Larry, life in china, on the road with your players, working for Tennis Canada… Clearly you are a man who is passionate about the sport and dedicated to your job. Does your wife in Vancouver support you in all your endeavours?

Larry Jurovich: You would have to ask her I guess, but overall I think she is really happy now.  She has discovered that she has her own passion, a desire to share that with me, and a desire to share my passion. It is so easy to get caught up in the 24/7 life that is our job. I have realized the importance of having enough time for my family that I don’t just go home to sleep and they get the worst of me. I have been lucky enough to structure my life in a way that work 20 or 30 days straight then take a full week off. When I am off I am rested and involved with my family.

ONcourt: Larry you are someone who uses stories to get your points across, and a lot of these stories come down to values. Give me three of your most fundamental values in the development of a tennis player (person), the same as what you would believe your girls should follow.

Larry Jurovich: That would be a tough question to answer at anytime, never mind when I am sitting in a pub with you enjoying and learning from your stories and experience… I will try my best:

1. I am going to cheat but I will start with passion. I say I am cheating because it allows me to drop in hard work without using up my second answer. I have seen people work hard for a period of time without passion but if you have passion for what you do you wil always work hard and enjoy it. I believe first and foremost that whoever is wiling to work the hardest will go the furthest in life. I credit my mom for teaching me that lesson.

2. Belief. All is possible that you believe is so. If I could give my children or players the gift of passion and belief, I would die with total contentment.  With belief comes resilience. If you believe in your value you can overcome any challenge. I love in rocky 6 when rocky tells his son, “It is not how hard you can hit, it is how hard you can get hit and get up” the resilience that comes through belief is a gift that all coaches, parents, teachers should strive to give.

3. The value of constant and never ending improvement. People with strong belief can be misunderstood for arrogant. In my opinion, arrogance is thinking you have nothing to learn. People who constantly strive to learn and improve themselves, show the truest of humility and have the peace of mind that comes only from knowing you are doing your best to be your best. I learned this from my great mentor and friend Louis Cayer.

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