Serena Williams Appointed UNICEF’s Goodwill Ambassador

The tennis superstar Serena Williams has been named UNICEF Goodwill Ambassador. The announcement became official yesterday during the 2nd Annual Social Good Summit held in New York City.

Together with the world’s leading advocate and charitable organization for children, Serena will be helping kids to build a brighter future for themselves, their families, and their communities – all through the power of education. Former UNICEF Ambassadors include Audrey Hepburn, David Beckham, Orlando Bloom, Shakira, Ricky Martin and others.

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A deeper dive into second serve statistics

The two most widely reported second serve statistics in professional tennis are the number of double faults a player hit, and their second serve winning percentage. If we’re trying to understand the effectiveness of a particular player’s second serve, relying only on those statistics has significant drawbacks. Article by Michal Kokta.

Yves Boulais: No Excuses… Get Working

Yves was proud to work with players including Greg Rudsedski, Patricia Hy, Oliver Marach, Eugenie Bouchard and Rebecca Marino, who achieved excellent results on the world stage. He was an Olympic Coach in Barcelona 1992 & Atlanta 1996, and Captain of the Canadian FedCup Team 1998 – 2000.

Update on UK Tennis Situation with Master Louis Cayer

I would like to share a mindset I instil in all the players I coach, one I believe has greatly influenced all of the player’s performances; “whatever happens, I can handle it.” This mindset is achieved through a systematic, tactical development process, so that whoever the opponent, whatever the surface, regardless of the environment, or scoring, the players can, and will rise to the challenge as it is presented.