Strong is Beautiful

Recently, the WTA unveiled their new global “Strong is Beautiful” ad campaign that featured 38 current and next generation stars of the sport and included TV, print and digital ads along with social media applications. To shoot this amazing campaign with the most recognizable and followed female athletes on the planet, the WTA invited the famed Los Angeles photographer and filmmaker Dewey Nicks. “The raw emotion that spoke from the heart of the players really inspired me and I am thrilled to have been able to portray these amazing women in a beautiful way that I believe fans have not seen before”, – he admitted during one of the interviews. ONcourt thinks that Dewey did a great job. Meanwhile, we invite you to take a look at the photos and the videos from the “Strong is Beautiful” campaign and share your opinion with the other readers of ONcourt.

“Strong is Beautiful” Photo Gallery

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“Strong is Beautiful”: Behind the Scenes

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“Strong is Beautiful”: Countries

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A deeper dive into second serve statistics

The two most widely reported second serve statistics in professional tennis are the number of double faults a player hit, and their second serve winning percentage. If we’re trying to understand the effectiveness of a particular player’s second serve, relying only on those statistics has significant drawbacks. Article by Michal Kokta.

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ARCHIVED NEWS
Yves Boulais: No Excuses… Get Working

Yves was proud to work with players including Greg Rudsedski, Patricia Hy, Oliver Marach, Eugenie Bouchard and Rebecca Marino, who achieved excellent results on the world stage. He was an Olympic Coach in Barcelona 1992 & Atlanta 1996, and Captain of the Canadian FedCup Team 1998 – 2000.

Update on UK Tennis Situation with Master Louis Cayer

I would like to share a mindset I instil in all the players I coach, one I believe has greatly influenced all of the player’s performances; “whatever happens, I can handle it.” This mindset is achieved through a systematic, tactical development process, so that whoever the opponent, whatever the surface, regardless of the environment, or scoring, the players can, and will rise to the challenge as it is presented.