Recently, the WTA unveiled their new global “Strong is Beautiful” ad campaign that featured 38 current and next generation stars of the sport and included TV, print and digital ads along with social media applications. To shoot this amazing campaign with the most recognizable and followed female athletes on the planet, the WTA invited the famed Los Angeles photographer and filmmaker Dewey Nicks. “The raw emotion that spoke from the heart of the players really inspired me and I am thrilled to have been able to portray these amazing women in a beautiful way that I believe fans have not seen before”, – he admitted during one of the interviews. ONcourt thinks that Dewey did a great job. Meanwhile, we invite you to take a look at the photos and the videos from the “Strong is Beautiful” campaign and share your opinion with the other readers of ONcourt.
“Strong is Beautiful” Photo Gallery
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“Strong is Beautiful”: Behind the Scenes
“Strong is Beautiful”: Countries