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Strong is Beautiful

Recently, the WTA unveiled their new global “Strong is Beautiful” ad campaign that featured 38 current and next generation stars of the sport and included TV, print and digital ads along with social media applications. To shoot this amazing campaign with the most recognizable and followed female athletes on the planet, the WTA invited the famed Los Angeles photographer and filmmaker Dewey Nicks. “The raw emotion that spoke from the heart of the players really inspired me and I am thrilled to have been able to portray these amazing women in a beautiful way that I believe fans have not seen before”, – he admitted during one of the interviews. ONcourt thinks that Dewey did a great job. Meanwhile, we invite you to take a look at the photos and the videos from the “Strong is Beautiful” campaign and share your opinion with the other readers of ONcourt.

“Strong is Beautiful” Photo Gallery

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“Strong is Beautiful”: Behind the Scenes

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“Strong is Beautiful”: Countries

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A New Reality By Nicolas Pereira

This past week in the World Team Tennis ‘Bubble” I have seen the efforts to keep everyone safe while carrying on a team competition with around 60/70 players and coaches onsite. Counting organizers, officials, media, and support personnel are around 150 people trying hard to make this happen. I am very impressed by how the strict protocol has been handled and how everyone is invested in making this event a success, but The Open is a completely different scale of details.

ONcourt Interviews NGTL Co-Founder Yves Boulais

It does not matter that you get your rating playing locally or that you had spent an insidious amount of money playing the ITF junior tour tournaments. Your rating is your level of play (you get no bonus for playing more or playing far away). This allows us to break free of the ITF competitive structure potentially saving us time, money, and headache. We see this as a great opportunity to improve the logistic of our sport.

Brandon Burke (son of ACE President Doug Burke) Elected to WTA Board

As revealed in a recent news release issued by the WTA Tour – Brandon Burke has been elected to the WTA Board of Directors (to start officially in September). Oncourt got together with Brandon to delve a bit more into his background and to gain some insight into this wonderful appointment he has attained at such a young age.