Another indication of the growth in popularity of tennis is the increasing coverage of tennis on radio. Live radio broadasts of matches do occur, particularly at the US Open and Wimbledon, however tennis is not usually broadcast live on Sports Radio stations.
There is evidence that Sports Radio stations in North America are testing the depths of listener interest in tennis. TEAM 1040, the Vancouver station of a major national media company, is devoting a prime time morning slot , 8:30 – 9:00 am PST this Monday, May 17 to an interview and promotion with Brad Gilbert. This is a big step when you consider we are right in the midst of major playoff battles in basketball and hockey.
Brad is a real coup, being a coach of Agassi, Roddick and Murray and an ESPN analyst for Grand Slam events. He will chat with the morning broadcasters about the French Open and give away an autographed Wilson Surge racket
You can listen to the interview anywhere in the world by clicking on the Team 1040 link above.
Is it time for more tennis coverage on Sports Radio?