Scott Dunlop: Sharapova’s Dilemna

Sharapova signs a $70M 8-year deal with Nike.

While tennis’ stars don’t get paid as much as golf pros Tiger Woods, they certainly get a lot of value for their talent and celebrity. If companies are paying tennis stars this much, they probably believe that tennis is as strong as ever in the public’s awareness. Just ask Maria . . .

http://tennisexpressblog.blogspot.com/2010/01/sharapova-signs-70-million-deal-with.html

However, watching her play yesterday it is clear that she is not playing champion level tennis on court.

Her confidence in her physical ability to serve and hit big shots and her nervous impatience with herself does not bode well with the physicality now required in the majors. Her match lasted almost 3 1/2 hours…and it was she who caved. Perhaps we have another Kournikova developing…which is not a negative, simply a reality. I wonder if Nike cares?

Next Gen Tennis League promises exciting matches

The Next Gen Tennis League again saw some great tennis last weekend at The Credit Valley Tennis Club and Burlington Tennis Club. This promises that Saturday the 24th will feature some exciting matches and very competitive tennis. All three matches will be played on Saturday October 24th, with Team Byte Network Security facing Team Hydrogen at noon (Burlington Tennis Club).

ITF Men’s 85 World Team Championships Renamed the Lorne Main Cup

Toronto, October 13, 2020 – The International Tennis Federation (ITF) announced on Tuesday that, as of 2021, the Men’s 85 World Team Championships will be renamed the Lorne Main Cup after the late Canadian. Lorne Main was selected for the honour following a unanimous vote by the ITF Seniors Committee, and approval from the ITF Board of Directors, after his name was put forward by Tennis Canada as part of the nomination process.
 

A New Reality By Nicolas Pereira

This past week in the World Team Tennis ‘Bubble” I have seen the efforts to keep everyone safe while carrying on a team competition with around 60/70 players and coaches onsite. Counting organizers, officials, media, and support personnel are around 150 people trying hard to make this happen. I am very impressed by how the strict protocol has been handled and how everyone is invested in making this event a success, but The Open is a completely different scale of details.

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Clement Golliet: “Recovery”

The role of recovery is to help the athlete adapt faster to the training. It will prevent the risk of over training, burnout and overuse injuries which are common issues for high performance athletes and even more for young athletes. It is therefore very important to detect the stress response from the training, even more so when undertaking high volumes of training.